Orange Slice
Così magari ci conosciamo un po’ meglio.
Ciao,
è Giuseppe che vi scrive.
Mi presento brevemente: sono il co-founder di Orange Slice, questa piccola realtà che non vede l’ora di smettere di definirsi piccola.
Ho deciso di dedicare il primo pezzo del blog a quello che ci piace fare, tanto per presentarci. Comunque ci faremmo tante altre chiacchierate. Anche qui sul blog eh. Speriamo la produzione soddisfi il vostro palato.
In caso, ci trovate anche su LinkedIn, su Instagram, e pure su Facebook. I grandi classici.
Se leggete questo articolo, spero vi abbia incuriosito anche il resto del sito.
Ma ora basta parlare di me. Parliamo di noi (Orange Slice)
Partiamo proprio da qua.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
2 comments
Sarah Johnson
Luglio 23, 2019 at 9:57 amIf you run a blog, magazine or portfolio website, then a Pinterest
style design, which is a grid type, is a great choice for your web-pages appearance.
John
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